CIOB members are being urged to create a short video blog telling the story of why they joined the Institute.
The resulting clips will then be edited together into a CIOB video that is hoped will inspire the next generation of construction professionals to apply for membership.
The videos should be around 20 seconds long and filmed against an interesting location – such as a current project, a past project or a building that has in some way inspired you.
The clip should explain why you joined the Institute, an explanation that could be complex or as simple as pointing the camera or smartphone to the scene behind you.
“We don’t just want a head and shoulders shot of someone sitting at a desk. But we do want to describe the diversity of we have – men, women, different backgrounds, different roles and different parts of the industry,” explained CIOB communications manager Saul Townsend.
The video will form part of the membership section on the soon-to-be-revamped CIOB website. “But we want members to describe why they joined, we don’t want something from an institutional perspective. We want more informal, human content that picks up the real reasons people join,” added Townsend.
For inspiration and guidance, the CIOB has filmed a short guide to making your video which includes useful tips, and a sample video that can be used as a template.
Don’t worry about the file format, you can use a smart phone and use the share facility to email it direct to firstname.lastname@example.org
But if you think you’re likely to get tongue-tied speaking to camera for 20 seconds, you can always practise with a six second clip to celebrate International Construction Management Day on 11 March.
The Vine app allows Twitter users to “tweet” a micro-video to their followers, and the CIOB is encouraging members to use it to create a video snapshot of projects they’re working on around the world on a single day.
Tweets should use the hashtag #buildingsomethingbig or #bsb. But if you can’t condense your role into 6 seconds, an alternative would be to upload a short video to YouTube or a website then tweet the link.
“With a lot of tweets it’s a good way to raise the profile of construction in social media,” said Townsend.